Why haven't I heard of self-directed alternatives focused retirement vehicles like Rocket Dollar?

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Rocket Dollar does not limit your investments to a curated list of options like other retirement platforms. IRS law doesn't prohibit what you invest in your retirement accounts, other than a few exceptions.


Financial companies always want you to invest in their products. They don't want to help with anything outside of their box.

When it comes to investment management, companies typically don't want to sell a product unless they can get assets under management (AUM) fees, fiduciary advice fees, or commissions. Even as fees have been decreasing, the largest fund companies still generate plenty of revenue from mutual funds, bond funds, and ETFs or related transaction fees. When it comes to alternative investments, large brokerages don't want to deal with the time or hassle of keeping track of their specialized investment records for a few clients. At Rocket Dollar, we are making it easier, more efficient, and affordable to hold alternative assets.

The industry has tried to act as though checkbook control and self-directing retirement accounts are one big secret

At Rocket Dollar, we don't want Self-Directed IRAs to be a secret. You shouldn't have to pay thousands of dollars, fly to a conference, or be ultra-rich to invest in something you know and love with your retirement account. By expanding your investments through a Rocket Dollar account, we hope to unlock Americans’ retirement dollars into an investment with more control in their own areas of expertise, their communities, and for better financial futures.

You can now invest a portion of your retirement into real estate, startups, community businesses, and more.

Rocket Dollar differentiates itself from the competition by giving you IRAs to with maximum checkbook control.

At Rocket Dollar, you get a unique structure. You get an IRA, a new LLC, and an LLC Bank account. Your retirement dollars fund the IRA, then are titled in the name of the LLC. Your LLC bank account can then send out retirement monies to any investment approved by the IRS, as easy as writing a check, a bank wire, or even a debit card. You as the manager of the LLC get to decide and approve all investment decisions. Your LLC bank account can then custody that asset in the name of the LLC.


IRA Flow Multiple Investments Diagram-2

When Rocket Dollar was founded, we were disappointed with the state of the Checkbook Control and Self-Directing retirement account industry. Fees were abnormally high and technology and service were lacking. Some checkbook custodians still only direct hold alternative assets, which can lead to lengthy and arduous deal review processes between you and your investment issuer. They can even reject many alternative assets that are clear and compliant to invest in because they don't want to go through that extra work with your deal review!

A Self-Directed Solo 401(k) at Rocket Dollar uses a retirement plan document, trust, and trust bank account to gain the same checkbook control freedoms.

Financial advisors have lacked the efficient or affordable tools needed to help their clients get into alternative investments

At Rocket Dollar, we offer investors the ability to open and manage their accounts in a quick, easy, and affordable way. If you have a great fiduciary advisor, they might want to help you with alternatives, but might not be licensed or able to handle these investments on their current platform. If they direct you to a partner, a good advisor doesn't want you to have to pay a few thousand extras in fees just to access alternatives. We would be happy to talk to your financial advisor and encourage you to use your advisor as much as possible when making investment decisions and exploring alternatives.

If you want us to talk to or work with your advisor, don't hesitate to send them along.

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